Let’s be very clear, this was not your ordinary corporate shindig, media outreach or blogger event. This was an exclusive state of the art soiree where the most elite online media influencers, trendsetters and celebrities were invited to watch Beck perform a masterpiece. And it was not simply a quick show of his greatest hits either, this “visual experiment” was Beck’s re-imagining of David Bowie’s “Sound and Vision”, a full-interactive online experience directed by Chris Milk. History was being made and we were about to be a part of Beck’s 360-degree immersive show with 150 other musicians on a backlot of 20th Century FOX Studio. The stage? Two turntables and a microphone.
As we walked from room to room, we were welcomed as our names flashed up on the Hello, Again screen. When we were photographed at the party, the photo was automatically emailed to us. And my favorite? The unique Twitter waterfall that continued to appear and fade away around the circular room where the cocktail hour was served. The tweets never fully disappeared, only for a moment. It was fun to rub elbows with Hollywood’s A-list and hipsters like Giovanni Ribsi and Danny Masterson while enjoying the signature cocktail of the event, The Clover Club. Who am I kidding? I could barely contain myself. I was about to see Beck perform two feet in front of me with an orchestra. And a gospel choir. And a yodeler. Yes, as in Ri-col-a! A yodeler.
By the way, this car is HAWT. This car is a Jet Set Mom ride. Not only did Lincoln pull out all of the stops with Beck’s performance, but they made this Jet Set Mom all hopelessly in love with relaunch of the 2013 Lincoln MKZ. In our family, mom (me) picks the ride, dad closes the deal.
After this event I think Lincoln might be the next car brand in our family.
Nicole Standley a.k.a. Jet-Set Mom, is a social influencer + lifestylist covering luxury travel, fine-dining, fashion & pop culture for The Trend Tribe. Contributor for CBS LA, Lucky Magazine, Burke Williams Spa & Moonfrye.com, follow her latest travels and escapades on Instagram, Google+ and Twitter.
Photo credits: Nicole Standley
Want more Beck? Feel free to listen to our ♫ MIX TAPE | Beck on Spotify with our favorite Beck songs.